Tiger Balm Campaign

For this concept work for Tiger Balm, I created a print ad campaign to go into Outside Magazine. The readers of this magazine are majority male so that is who this campaign was made to target. People love to laugh and humor is a great way to grab the attention of the reader. By using women being upset in this campaign, it may only be humorous to the male audience which is ultimately the goal. Another layer to the humor is that the reviews are obviously from the internet but are only being used on a print ad.